search query: @freeterm choice / total: 7
reference: 6 / 7
| Author: | Philo, G. |
| Title: | Political advertising, popular belief and the 1992 British general election |
| Journal: | Media, Culture & Society
1993 : JUL, VOL. 15:3, p. 407-418 |
| Index terms: | |
| Freeterms: | ELECTIONS, INFORMATION, POLITICAL PARTIES, PUBLIC ADVERTISING, PUBLIC CHOICE |
| Language: | eng |
| Abstract: | The efficiency of political parties in developing coherent political ideas and making public aware of them varies a lot. Philo makes an analysis of the media use of political parties and examines Labour's inability to develop an alternative public consciousness. |
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