search query: @author Griffin, M. / total: 7
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| Author: | Babin, B. Darden, W. Griffin, M. |
| Title: | Work and/or fun: measuring hedonic and utilitarian shopping value |
| Journal: | Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 644-656 |
| Index terms: | WORK SHOPPING RESEARCH |
| Language: | eng |
| Abstract: | Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. |
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