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Author: | Wheelwright, S. Clark, K. |
Title: | Accelerating the design-build-test cycle for effective product development |
Journal: | International Marketing Review
1994 : VOL. 11:1, p. 32-46 |
Index terms: | PRODUCT DEVELOPMENT PROBLEM SOLVING PRODUCT TESTING |
Language: | eng |
Abstract: | An understanding of effective problem solving is essential for everyone involved in development teams. For most development projects, the design-built-test cycle is the fundamental building block of effective problem solving. The article examines the design-built-test cycle and describes alternative modes of problem solving and their implications for organizational skills and capabilities. The paper concludes by considering how a firm can leverage the problem-solving ability into a competitive advantage. |
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