search query: @author Hubbard, R. / total: 7
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| Author: | Hubbard, R. Arsmtrong, J. |
| Title: | Replications and extensions in marketing: rarely published but quite contrary |
| Journal: | International Journal of Research in Marketing
1994 : JUN, VOL. 11:3, p. 233-248 |
| Index terms: | MARKETING SCIENCE RESEARCH |
| Language: | eng |
| Abstract: | Replication is rare is marketing. Of 1, 120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication rate for such works has been decreasing since the 1970s. Published extensions typically produced results that conflicted with the original studies. |
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