search query: @author Pride, W. M. / total: 7
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| Author: | Rajan Varadarajan, P. Clark, T. Pride, W. M. |
| Title: | Controlar lo incontrolable: hacia un marketing proactivo. |
| Journal: | Harvard-Deusto Business Review
1993 : 54, p. 80-89 |
| Index terms: | MARKETING SOCIAL ENVIRONMENT MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
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