search query: @author Pride, W. M. / total: 7
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| Author: | Childers, T. L. Pride, W. M. Ferrell, O. C. |
| Title: | A reassessment of the effects of appeals on response to mail surveys. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370 |
| Index terms: | MAIL SURVEYS |
| Language: | eng |
| Abstract: |
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