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Author: | Childers, T. L. Pride, W. M. Ferrell, O. C. |
Title: | A reassessment of the effects of appeals on response to mail surveys. |
Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 365-370 |
Index terms: | MAIL SURVEYS |
Language: | eng |
Abstract: |
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