search query: @author Simon, J. L. / total: 7
reference: 6 / 7
| Author: | Simon, J. L. Arndt, J. |
| Title: | The shape of the advertising response function. |
| Journal: | Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 11-28 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA