search query: @author Kukalis, S. / total: 7
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| Author: | Kukalis, S. Kanazawa, B. |
| Title: | Sun Microsystems reorganizes for growth (Planungsmodell) |
| Journal: | Long Range Planning
1993 : OCT, VOL. 26:5, p. 42-48 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, LANGFRISTIGE UNTERNEHMENSPLANUNG, WACHSTUMSPLANUNG |
| Language: | eng |
| Abstract: | Sun Microsystems is the world's leading supplier of UNIX workstations. The spectacular performance of the company has been attributed to the quality of its strategies. Coming under increasing pressure from its own phenomenal growth and from technologically formidable competitors, Sun introduced its first formal strategic planning process in 1989. This paper describes the evolution , formulation and benefits of strategic planning at Sun. |
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