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| Author: | Gibbs, M. |
| Title: | Contemporary strategies for internationalization of the business curriculum |
| Journal: | Journal of Teaching in International Business
1994 : VOL. 5:3, p. 1-10 |
| Index terms: | INTERNATIONALIZATION STRATEGY INTERNATIONAL BUSINESS |
| Language: | eng |
| Abstract: | Advances in informational and communication transmission technology have boosted international business to a preeminent state. International business activity now influences domestic markets and politics. The dissolution of the Soviet economic block has increased the urgency of developing and promoting internationalization of the business curriculum. Challenges include the speed of change, identification of appropriate and inappropriate theory and models that have application to international business. |
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