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Author:Bennison, D.
Clarke, I.
Pal, J.
Title:Locational decision making in retailing: an exploratory framework for analysis
Journal:International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 1-20
Index terms:RETAIL LOCATION
DECISION MAKING
NETWORKS
Language:eng
Abstract:Competitive pressures on retailers in the 1990s are leading to a closer consideration and use of location as a source of competitive advantage. Increasingly, locational decisions involve not only the evaluation of potential new sites, but also the management of existing ones. This paper takes stock of the range of locational decision-making activity being undertaken by retailers through an exploratory study of thirty-seven companies in the UK.
SCIMA record nr: 127802
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