search query: @author Gregorcic, L. / total: 7
reference: 7 / 7
« previous | next »
| Author: | Gregorcic, L. |
| Title: | Posebnosti trzenja z drzavnimi vrednostnimi papirji (1) |
| Journal: | Bancni vestnik
1994 : VOL. 43:10, p. 10-16 |
| Index terms: | |
| Freeterms: | finance, financial market, state, securities, types, trading, sales, marketing, USA, France, Slovenia |
| Language: | slv |
| Abstract: | The paper has two parts.Un the first part it sums up the trends in the development of financial markets in the world.The author argues that after 1988 Slovenia has quickly followed these trends.The author further explains the four elements of marketing (product, placement, price and promotion) and tries to find links between securities and products.Then he concentrates on the special marketing methods applied to government securities and draws a comparison between marketing channels used for these papers in Slovenia and the developed financial countries.The comparison shows that in Slovenia a certain level of normalisation of the government securities market has been achieved, both in the field of designing government securities and with regard to their placements.In the second part of the article the author discusses the best known price theories for securities.When the first givernment securities appeared on the Slovenian secondary market there were some discrepancies with regard to their pricing which were the result of the specifici distribution on the primary market.By 1992 the Slovenian market had "cleaned up".Various speculations about the role of the government in the price increase of securities in the socendary market are not supported by any empirical data. we know that the theory of expectations has started to work in Slovenia too. |
« previous | next »
SCIMA