search query: @author Rowlinson, M. / total: 7
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| Author: | Rowlinson, M. |
| Title: | Strategy, structure and culture: Cadbury , divisionalization and merger in the 1960s |
| Journal: | Journal of Management Studies
1995 : MAR, VOL. 32:2, p. 121-140 |
| Index terms: | STRATEGY CULTURE MERGERS |
| Language: | eng |
| Abstract: | This case study re-examines the history of Cadbury, the British-based chocolate confectionery manufacturer, to give an insight into the relationship between strategies of diversification, adoption of a multidivisional structure and culture in relation to labour management. During the 1960s Cadbury undertook diversification, divisionalization and merger, all of which were affected by, and had an effect upon the Cadbury culture developed at the Bournville factory in Birmingham, England. |
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