search query: @freeterm UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK / total: 7
reference: 6 / 7
| Author: | Bruno, R. J. |
| Title: | The evolution to market-driven quality (Qualitätssteuerung) |
| Journal: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 15-20 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, QUALITÄTSPOLITIK |
| Language: | eng |
| Abstract: | Quality experts and Baldridge Award recipients agree that whether or not a company wins the coveted award, it gains countless benefits from going through the application process. In 1989, one unit at GTE applied for the Baldridge. This article details the results of that process, as well as the company's ongoing pursuit of market-driven quality. |
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