search query: @author Brandmeyer, K. / total: 7
reference: 3 / 7
Author: | Brandmeyer, K. Schmidt, M. |
Title: | In Schönheit sterben?: der Preiskrieg der Parfümmarken. |
Journal: | Absatzwirtschaft
1995 : MAR, p. 20-22 |
Index terms: | PERFUMERY INDUSTRY MARKETING PRICE CUTTING BRANDS GERMANY |
Language: | ger |
Abstract: |
SCIMA