search query: @author Turner, J. / total: 7
reference: 4 / 7
| Author: | Sparrow, N. Turner, J. |
| Title: | Messages from the spiral of silence: developing more accurate marketing information in a more uncertain political climate |
| Journal: | Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 357-384 |
| Index terms: | POLICY DEVELOPMENT INFORMATION |
| Language: | eng |
| Abstract: | The failure of the polls to forecast the eventual outcome of the 1992 election has created a period of uncertainty for all political parties. This paper attempts to explore this failure and has uncovered the existence of a spiral of silence which has significant implications for party tactics and strategy in the run-up to the next election. The current uncertainty partly emanates from the continued publication of polls which do not adjust for the effect of the spiral of silence. |
SCIMA