search query: @author Gentry, J. W. / total: 7
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| Author: | Mowen, J. C. Gentry, J. W. |
| Title: | Investigation of the preference-reversal phenomenon in a new product introduction task. |
| Journal: | Journal of Applied Psychology
1980 : DEC, VOL. 65:6, p. 715-722 |
| Index terms: | GAME THEORY GROUP DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA