search query: @author Gentry, J. W. / total: 7
reference: 6 / 7
Author: | Mowen, J. C. Gentry, J. W. |
Title: | Investigation of the preference-reversal phenomenon in a new product introduction task. |
Journal: | Journal of Applied Psychology
1980 : DEC, VOL. 65:6, p. 715-722 |
Index terms: | GAME THEORY GROUP DECISION MAKING |
Language: | eng |
Abstract: |
SCIMA