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| Author: | Bauer, H. Herrmann, A. |
| Title: | Market demarcation: theoretical framework and results of an empirical investigation of the German car market |
| Journal: | European Journal of Marketing
1995 : VOL. 29:11, p. 18-34 |
| Index terms: | GERMANY MARKETING STRATEGY |
| Language: | eng |
| Abstract: | Market demarcation is based on the idea that a sales market is not an undifferentiated set of products, but that it rather embodies an entity made up of separate groups of products which differ with regard to certain demand-relevant characteristics. The term market demarcation is defined first as a market structure explained by drawing boudaries. Carrying on from this idea, the present article describes a procedure for demarcating markets which comprises no less than three steps. |
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