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| Author: | Dubrovski, D. |
| Title: | Planning and the implementation of the market quality concept of products |
| Journal: | Nase gospodarstvo
1994 : VOL. 40:6, p. 704-712 |
| Index terms: | |
| Freeterms: | enterprises, competitivity, products, quality, quality assurance, models, projects, phases |
| Language: | slv |
| Abstract: | The strategy of a high quality is the safest, the most reliable, promising and competitively efficient strategy from the long-term aspect.This is proved by the modern business practice of many successful companies and even of national economics.The quality has become a more and more predominant factor of the international competitiveness of the product.The quality offered to the market or to consumers is broader and more complex than the quality appering in the conventional stage of production.Companies which wish to be successful on the demanding foreign market should accordingly adopt a so called market quality concept which involves much more than just the sum of technical characteristics of the product.The selection of the right starting point is the most important when a company starts with the construction of a system to assure the quality.This is only possible if the management and the employees are well aware of the role and significance of the quality.The quality assurance is founded on the knowledge that a harmonized planning as well as an efficient implementation of the plannned activities are needed for the achievement of the quality objectives.If the starting points are rightly defined, then the construction of the system assuring the quality wiill be possible to constantly upgrade this process because of new cognitions and acquired experiences.Various models of quality assurance onght to be verified from the aspect of business system characteristics and should be considered as useful directives and recommendations.This paper illustates the applicative scheme for the planning and implementation of the market quality concept in the company. |
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