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| Author: | Brandmeyer, K. Prick, P. |
| Title: | Markenpositionierung durch Vertriebswahl |
| Journal: | Markenartikel
1996 : VOL. 58:9, p. 434-438 |
| Index terms: | POSITIONING CONSUMER GOODS DISTRIBUTION CHANNELS MARKET SEGMENTATION MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
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