search query: @author Saludo, R. / total: 7
reference: 3 / 7
| Author: | Saludo, R. |
| Title: | Brand builders |
| Journal: | Asiaweek
1996 : OCT, VOL. 22:41, p. 50-54, 61-63 |
| Index terms: | BRANDS ASIA CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | The entrepreneurs who are most successful do more than make money - they build brands to last. With the brands they create, they mint money and meaning, lifestyles, dreams and tastes. A logo or a label conveys what a product is, its cost, value and looks, as well as something about the buyer. Creating a product indispensable to succeeding generations is a sure way to immortality. Spreading affluence, learning and media have created more sophisticated consumers demanding quality and class even if they are to pay premium prices. |
SCIMA