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| Author: | Song, X. Montoya-Weiss, M. Schmidt, J. |
| Title: | Antecedents and consequences of cross-functional cooperation: a comparison of R&D, manufacturing, and marketing perspectives |
| Journal: | Product Innovation Management
1997 : JAN, VOL. 14:1, p. 35-47 |
| Index terms: | INNOVATION MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: | By breaking down the walls among the R&D , manufacturing, and marketing functions , techniques such as concurrent engineering and quality function deployment can pave the way to more effective new product development (NPD). Recognizing the benefits of such cross-functional efforts, practitioners and researchers have examined the interrelationships among various groups in the NPD process, paying particularly close attention to the R&D - marketing interface. |
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