search query: @author Bramwell, B. / total: 7
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| Author: | Bramwell, B. |
| Title: | Strategic planning before and after a mega-event |
| Journal: | Tourism Management
1997 : MAY, VOL. 18:3, p. 167-176 |
| Index terms: | TOURISM MANAGEMENT STRATEGIC PLANNING |
| Language: | eng |
| Abstract: | This paper examines strategic planning in Sheffield, England around its hosting of the 1991 World Student Games, considering this before and after the mega-event. Aspects of strategic planning considered in this case study were identified from three theoretical perspectives on strategy: the classical, processual and systemic. The paper focuses on three aspects of Sheffield's strategic planning around the 1991 Games. The first aspect is the extent to which strategic planning was effective in linking the Games investment with the development of tourism for urban regeneration. |
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