search query: @author Markus, M. L. / total: 7
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| Author: | Markus, M. L. Benjamin, R. I. |
| Title: | The magic bullet theory in IT-enabled transformation |
| Journal: | Sloan Management Review
1997 : WINTER, VOL. 38:2, p. 55-68 |
| Index terms: | |
| Freeterms: | INFORMATIK, ORGANISATIONSWANDEL, UNTERNEHMENSANPASSUNG, MOTIVATION |
| Language: | eng |
| Abstract: | Many large scale change management projects involving new information technology (IT) fail for reasons unrelated to technical feasibility and reliability. It is however well-known that good technology 'implementation' and 'change management' techniques can substantially increase the changes of success. Why, then, do so many organizations fail at IT-enabled transformation? What can line executives and IT-specialists do to increase the odds of success? They must give up their belief in the magical power of information technology. The hard reality of It-enabled transformation is that change is everyone's job. |
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