search query: @freeterm DIVERSIFIKATION / total: 7
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| Author: | Turner, I. |
| Title: | Strategy and organization: the myth of the core competence (Know-How) |
| Journal: | Manager Update
1997 : SUMMER, VOL. 8:4, p. 1-12 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZ, DIVERSIFIKATION |
| Language: | eng |
| Abstract: | There is no doubt that the dominant concept in strategy, at least competitive strategy, has been the notion of core competence. The enormous success of Hamal and Prahalad's original article in Harvard Business Review prompted many companies to review their strategy. After spending many hours in relentless pursuit of their company's core competences, managers often concluded that the concept, whilst enormously appealing in the abstract, in practice merely gives rise to frustration and bewilderment. |
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