search query: @author Song, X. / total: 7
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| Author: | Souder, W. Song, X. Kawamura, K. |
| Title: | America's Edge in New Product R&D |
| Journal: | Research Technology Management
1998 : MAR-APR, VOL. 41:2, p. 49-56 |
| Index terms: | R&D USA STRATEGY |
| Language: | eng |
| Abstract: | "Controlled scrimping" involves the containment of selected development costs and time-to-market by being less than thorough in non-critical areas. Resources marshalled from scrimping can be redeployed to increase the number of projects undertaken, diversify the project portfolio or increase the number products revealed that although overall new product success rates were not significantly lower success rates. The explanation for these differences is rooted in the dissimilar US and Japanese cultures the inhibit Japanese firms from engaging in successful scrimping. |
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