search query: @author Webster, C. / total: 7
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| Author: | Webster, C. |
| Title: | Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys |
| Journal: | Journal of Business Research
1997 : FEB, VOL. 38:2, p. 105-114 |
| Index terms: | RESEARCH SURVEYS |
| Language: | eng |
| Abstract: | The study investigates the effects of researcher presence (the researcher remaining with the respondent during survey completion vs. a drop-off / callback approach) and type of appeal (social utility, help-the-sponsor, egoistic, and a no-appeal control) on response quality in hand-delivered, self-administered surveys. Results of the experiment suggest that each of four components of response quality is significantly affected by either a main or an interaction effect. Specifically, the altruistic appeals and the researcher present condition lead to the lowest rate of item omission. |
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