search query: @author Barclay, I. / total: 7
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| Author: | Poolton, J. Barclay, I. |
| Title: | New product development from past research to future applications |
| Journal: | Industrial Marketing Management
1998 : MAY, VOL. 27:3, p. 197-212 |
| Index terms: | FUTURE DEVELOPMENT ORGANIZATIONS |
| Language: | eng |
| Abstract: | In this article, the research associated with the successful development of new products is reviewed. From the research, 17 factors are described as being critical to innovative success. Despite this knowledge, however, it is demonstrated that the factors associated with success have largely failed to be translated into practical action. |
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