search query: @author Song, X. / total: 7
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| Author: | Song, X. Thieme, R. Xie, J. |
| Title: | The impact of cross-functional joint involvement across product development stages: an exploratory study |
| Journal: | Journal of Product Innovation Management
1998 : JUL, VOL. 15:4, p. 289-303 |
| Index terms: | DEVELOPMENT MANAGEMENT INNOVATION |
| Language: | eng |
| Abstract: | Cross-functional integration offers numerous, well-documented benefits for new-product development (NPD) but it can carry significant costs. These findings suggest that new-product success may be more likely when a firm employs function-specific and stage-specific patterns of cross-functional integration than it is when the firm attempts to integrate all functions during all NPD stages. The results also indicate that joint involvement among all three functions either does not have a significant effect on new product success or may be counterproductive in all stages of NPD process. |
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