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Author: | Singh, S. N. Dalal, N. P. |
Title: | Web home pages as advertisements |
Journal: | Communications of the ACM
1999 : AUG, VOL. 42:8, p. 91-98 |
Index terms: | Advertising Internet USA |
Freeterms: | Web sites Home pages |
Language: | eng |
Abstract: | Viewing an organization's home page as its most important online advertisement has profound implications for how home pages are designed, tested, and evaluated. |
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