search query: @author Ozer, M. / total: 7
reference: 7 / 7
« previous | next »
| Author: | Ozer, M. |
| Title: | A survey of new product evaluation models |
| Journal: | Journal of Product Innovation Management
1999 : JAN, VOL. 16:1, p. 77-94 |
| Index terms: | NEW PRODUCTS EVALUATION MODELS |
| Language: | eng |
| Abstract: | It is important to evaluate the viability of a new product at every stage of its development. The models used to this vary with respect to their objectives, applicability to different products, data requirements, suitable environments and time frames, and diagnostics. This study presents a critical review of the models with an emphasis on these factors. |
« previous | next »
SCIMA