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| Author: | Goulding, C. |
| Title: | Contemporary museum culture and consumer behaviour. |
| Journal: | Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 647-671 |
| Index terms: | Consumer behaviour Museums Culture Art market |
| Language: | eng |
| Abstract: | This paper focuses in consumer behaviour at contemporary museums. It explores the concept of postmodern consumer society in relation to the individual and the 'popularisation' of museums. |
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