search query: @author Iyer, G. / total: 7
reference: 6 / 7
| Author: | Iyer, G. |
| Title: | Coordinating channels under price and nonprice competition |
| Journal: | Marketing Science
1998 : VOL. 17:4, p. 338-355 |
| Index terms: | PRICES COMPETITION MARKETING |
| Language: | eng |
| Abstract: | This paper analyzes how manufacturers should coordinate distribution channels when retailers compete in price as well as important nonprice factors such as the provision of product information, free repair, faster check-out, or after-sales service. Differentiation among retailers in price and non-price service factors is a central feature of markets ranging from automobiles and appliances to gasoline and is especially observed in the coexistence of high-service retailers and lower price discount retailers. |
SCIMA