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| Author: | Bush, V. Bush, A. |
| Title: | Preparing students for the international marketplace: practitioners' perceptions of specific skills and characteristics needed for success |
| Journal: | Journal of Teaching in International Business
1998 : VOL. 10:2, p. 1-16 |
| Index terms: | INTERNATIONAL STUDENTS SKILLS |
| Language: | eng |
| Abstract: | While the universities in the U.S. appear to be addressing international business and marketing curriculum, research emphasizing the input of practitioners to this area has been limited. The purpose of this paper is to further identify the particular skills and characteristics perceived by experienced international business practitioners that MBA students need when embarking on an international business career. |
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