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| Author: | Simmonds, K. Slatter, S. |
| Title: | The number of estimators: a critical decision for marketing under competitive bidding. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.203-213 |
| Index terms: | COMPETITIVE BIDDING ESTIMATING MARKETING |
| Language: | eng |
| Abstract: |
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