search query: @author Michaels, R. E. / total: 7
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| Author: | Qualls, W. Michaels, R. E. Olshavsky, R. W. |
| Title: | Shortening of the PLC (product life cycle) - an empirical test. |
| Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 76-80 |
| Index terms: | PRODUCT LIFE CYCLE |
| Language: | eng |
| Abstract: |
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