search query: @author Macpherson, A. / total: 7
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| Author: | MacPherson, A. |
| Title: | The role of international design orientation and market intelligence in the export performance of US machine tool companies |
| Journal: | R. and D. Management
2000 : APR, VOL. 30:2, p. 167-176 |
| Index terms: | Product development Machine tools industry Exports Export marketing USA |
| Language: | eng |
| Abstract: | This paper looks at the role of product design in the export performance of US manufacturing firms in the machine tool industry. The paper concludes with a brief discussion of the implications of the empirical results for future research on export marketing. |
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