search query: @author Kotzab, H. / total: 7
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| Author: | Reutterer, T. Kotzab, H. |
| Title: | The use of conjoint-analysis for measuring preferences in supply chain design |
| Journal: | Industrial Marketing Management
2000 : JAN, VOL. 29:1, p. 27-36 |
| Index terms: | INDUSTRIAL MARKETING MEASUREMENT SUPPLY |
| Language: | eng |
| Abstract: | In this paper, the authors introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. The study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single "correct" supply chain design appears doubtful. Four different types of supply chain designs were derived. |
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