search query: @author Eggert, A. / total: 7
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| Author: | Eggert, A. |
| Title: | Konzeptualisierung und Operationalisierung der Kundenbindung aus Kundensicht |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2000 : VOL. 22:2, p. 119-130 |
| Index terms: | Marketing Customers Loyalty |
| Language: | ger |
| Abstract: | The paper provides marketing research with an empirically founded conceptualization of the loyalty concept. In here, loyalty is conceptualized as a customer's state of mind. |
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