search query: @author Kotzab, H. / total: 7
reference: 5 / 7
| Author: | Kotzab, H. Schnedlitz, P. |
| Title: | The Integration of Retailing to the General Concept of Supply Chain Management. |
| Journal: | Journal für Betriebswirtschaft
1999 : VOL. 49:4, p. 140-153 |
| Index terms: | SUPPLY CHAIN MANAGEMENT MODELS RETAILING LOGISTICS EUROPE |
| Language: | eng |
| Abstract: | In the article, the general Supply Chain Management (SCM) model, is extended by adding retail-specific dimensions to the model. The authors are following the suggestion of Bechtel and Jayaram (1997) to take the customer perspective more into account while implementing a SCM-strategy. The basic notions focus on the European Retail Trade and are based on the theoretical and practical experiences of the Center for Retail Logistics of the Vienna University of Economics and Business Administration. The results should be interpreted behind a European perspective of both logistics and retailing. |
SCIMA