search query: @author Eriksson, K. / total: 7
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| Author: | Eriksson, K. Hadjikhani, A. |
| Title: | Perceptual product connection in an international context |
| Journal: | International Business Review
2000 : JUN, VOL. 9:3, p. 301-320 |
| Index terms: | Consumers Perception Products |
| Language: | eng |
| Abstract: | The consumer's perception of a product is affected by his or her perception of similar and complementary products available from foreign countries. How consumers perceptually relate standardized products in an international context is discussed. |
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