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| Author: | Griffin, M. |
| Title: | Shopping values of Russian consumers: the impact of habituation in a developing economy |
| Journal: | Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 33-52 |
| Index terms: | RUSSIA CONSUMERS RETAILING |
| Language: | eng |
| Abstract: | In this research the authors report upon comparative measurement of shopping value in the U.S. and Russian. Given relatively limited shopping environments provided to Russian consumers, one would anticipate that the measures the authors examine would reflect much higher evaluations for the U.S. shoppers. The authors inject doubts into that expectation through resort to habituation theory. Habituation theory reflects the belief that for emotional and physiological reactions, consumer evaluations may be subject to adaptation. |
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