search query: @author Yorke, D. A. / total: 7
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| Author: | Yorke, D. A. |
| Title: | The definition of market segments for banking services. |
| Journal: | European Journal of Marketing
1982 : VOL. 16:3, p. 14-22 |
| Index terms: | BANK MARKETING MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA