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Author:Moriarty, R. T.
Bateson, J. E. G.
Title:Exploring complex decision making units : a new approach.
Journal:Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 182-191
Index terms:BUYING CENTRES
ORGANIZATIONAL DECISION MAKING
Language:eng
Abstract:
SCIMA record nr: 21992
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