search query: @author Siguaw, J.A. / total: 7
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| Author: | Simpson, P.M. Siguaw, J.A. Baker, T.L. |
| Title: | A model of value creation: supplier behaviors and their impact on reseller- perceived value |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 119-134 |
| Index terms: | VALUE ADDED CUSTOMER RELATIONS MARKET ORIENTATION SELLING |
| Language: | eng |
| Abstract: | Channel partners can create real value for one another. The purpose is to develop a conceptual framework of determinants and effects of value creation. |
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