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| Author: | Alvarado, U.Y. Kotzab, H. |
| Title: | Supply chain management: the integration of logistics in marketing |
| Journal: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 183-198 |
| Index terms: | SUPPLY CHAIN MANAGEMENT LOGISTICS RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | Based on the phenomenon of Efficient consumer response (ECR), the nature of Supply chain management (SCM) is conceptualized from a channel governance point of view. The theoretical typology of interfirm governance is applied. |
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