search query: @author Gordon, R. / total: 7
reference: 3 / 7
| Author: | Kaufman, P. Gordon, R. Owers, J. |
| Title: | Alternative profitability measures and marketing channel structure: the franchise decision |
| Journal: | Journal of Business Research
2000 : NOV, VOL. 50:2, p. 217-224 |
| Index terms: | PROFITABILITY FRANCHISING DECISION MODELS |
| Language: | eng |
| Abstract: | Analysis of marketing channel structure in general, and the decision to franchise in particular, has assumed that the decision maker is seeking to maximize the long-term economic value of the firm. In this article, the authors consider an alternative accounting-based objective function. They explore some circumstances that might lead to the use of an accounting-based objective function, including the incentive structure faced by non-owner managers, the life cycle of the firm including an impending initial public offering, and data availability considerations. |
SCIMA