search query: @author Tungate, M. / total: 7
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| Author: | Tungate, M. |
| Title: | Do European marketers feel isolated? |
| Journal: | Strategies Europe
2001 : MAR, 6, p. 40-41 |
| Index terms: | CAREER DEVELOPMENT MARKETING SURVEYS |
| Language: | eng |
| Abstract: | This summer, a boat-load of European marketing professionals will set sail from Amsterdam for a three-day programme of workshops and seminars called Marketing Forum Europe. To prepare for the voyage, Richmond Events, the London-based company behind Marketing Forum Europe, held a series of "think tanks" designed to discover what made European marketing executives tick. The results are surprising and, in some cases, even alarming. |
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