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| Author: | Shaw, D. Shiu, E. Clarke, I. |
| Title: | The contribution of ethical obligation and self-identity to the theory of planned behavior: an exploration of ethical consumers |
| Journal: | Journal of Marketing Management
2000 : NOV, VOL. 16:8, p. 879-894 |
| Index terms: | ETHICS PLANNING CONSUMERS |
| Language: | eng |
| Abstract: | Whilst the Theory of Reasoned Action (TRA) has generated much research interest, many market researchers are divided over the addition of further constructs to the model. The TRA and its many modifications have been applied in numerous behavioral contexts, however, research to-date has neglected an emerging group of "ethical" consumers. This paper outlines results from a recent survey of over 1400 UK consumers that applied the TRA to this complex area of decision making. |
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