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Author:Chapman, K. J.
Title:Measuring intent: there's nothing "mere" about mere measurement effects
Journal:Psychology & Marketing
2001 : AUG, VOL. 18:8, p. 811-841
Index terms:MEASUREMENT
PSYCHOLOGY
Freeterms:INTENTIONS
Language:eng
Abstract:Prior work has established that measuring intents can influence the likelihood of behavior. Laboratory and field experiments extend past work and show that intentions are unique memorial structures that, once accessible, have profound influences on information processing and behavior.
SCIMA record nr: 228440
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