search query: @author Srinivasan, S. / total: 7
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| Author: | Franses, P.H. Srinivasan, S. Boswijk, P. |
| Title: | Testing for unit roots in market shares |
| Journal: | Marketing Letters
2001 : NOV, VOL. 12:4, p. 351-364 |
| Index terms: | MARKET SHARE UNIT ROOTS |
| Freeterms: | ATTRACTION MODEL |
| Language: | eng |
| Abstract: | A unique characteristics of marketing data sets is the logical consistency requirement in market share models that market shares are bounded by 1 and 0, and they sun to unity. To take account of this logical consistency requirement, the authors propose to test for unit roots in individual market share series within the context of a market share attraction (MCI) framework. |
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